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About Me

MULTIMEDIA JOURNALISM & COMMUNICATION, DESIGN

Gerald Businge is an award winning Multimedia Journalist, communications specialist and innovator in Uganda. He teaches Multimedia Journalism and Digital Communications at Makerere University’s Department of Journalism and Communication, and the Managing Director of Ultimate Multimedia Consult & Yaaka Digital Network. As part of his work at UMC and as a private consultant and researcher, Businge has undertaken communication and project management work in new media, human rights, good governance, health, education, gender and youth empowerment.

Businge studied Mass Communication from Makerere University (2003) and Multimedia Journalism at University of California, Berkeley (2010). He has more than 15 years’ experience in newspaper journalism, radio journalism, digital journalism, social media organizational communications, information and knowledge management as well as a trainer in behavioral change communication. He has worked in Uganda, Rwanda, Kenya, South Sudan, Malaysia and USA.

He is also the former National Coordinator of the Action for Transparency Project, a SIDA funded initiative that builds and promotes catalytic digital tools for fighting corruption and mismanagement of public funds in the education and health sector. Businge is also a certified trainer of DW Akademie, World Bank, Hague Academy, and Internews Europe. He is the chief developer and Managing Director of www.yaaka.cc an award winning digital learning platform (with web app, offline app and custom tablet computer).

Businge has worked and consulted for several media organizations and initiatives including UNICEF, Uganda Media Development Foundation, Internews Europe, International Alert, The Africa Reporting Project, , Government of Uganda, Carnegie Corporation of New York (8 projects at Makerere University), Konrad Adeneur Stiftung, Oxfam GB, among others in which he has demonstrated and grown specialized writing and editing skills, multimedia information packaging and production, website design and social media communications, practical experience of video, audio and web/mobile software development and optimisation.

Why Work With Me

  1. KEY SKILLS AND EXPERIENCE IN
  • Writing, editing and packaging multimedia news, features, press releases, background or position papers, reports and other information education and communication materials
  • Digital/Multimedia Journalism and Communication training and facilitation
  • Multimedia news and information packaging and production
  • Web and mobile app development and popularization.
  • Online news and information design and presentation packages
  • Social Media and online engagement/measurement
  • Website design (including applications for online and mobile access)
  • Website and mobile tools/ platforms usability analysis
  • Search Engine Oprimisation and Search Engine Marketing
  • Information and knowledge management
  • Media relations and publicity that integrate new and traditional media
  • Drafting, layout and design of information/communications materials
  • Video and Audio Productions (concepts, development and producing)
  • Drafting and implementing communication, public relations and IEC strategies
  • Analyze, synthesize research or project information for communication
  • Research, monitoring and evaluation of projects and programmes
  • Winning understanding and appreciation (oral and written communication)
  • Management and administration of media and communication projects
  • Financial management, budgeting and planning
  • Events management and corporate outreach activities
  • Organizational Communication analysis, advice and training
  • Proposal writing, presentation and pitching
  • Advocacy communication
  • Strong working knowledge of publication and production programmes –Word, Excel, PowerPoint and PageMaker, In-Design, Photoshop, Illustrator, Final cut pro, Adobe premier pro, as well open source alternatives
  • Crowdsourcing and crowdsourced journalism (training and tools deployment)
  • General knowledge of organizational, business, development and current affairs
WEB DESIGN
BRANDING
UI / UX

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WEB • BRANDING • UX/UI
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“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
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“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
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About My Work

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