while New Vision ranks better than Daily Monitor in Pagerank (based on worthy links to the site), and in alexa overall rank, Daily Monitor has more sites linking into it according to alexia. It is obvious these rankings are not exactly using same metrics nor perfect. You will also notice that Daily Nation is ranked far ahead of New Vision and Daily Monitor websites in alexa, despite the fact that it was ranked 13th (compared to 4th for New Vision and 17th for Daily Monitor ) by the http://www.4imn.com ranking that started all this debate.
Website rank not newspaper website rank
You therefore need to look deeper into these rankings to get the useful information from them. For example it is important for any website to know which of its pages or categories are popular and where most of its traffic comes from (country, time of day or night etc). It is also important to understand the traffic progression, i.e. are you improving or reducing, and in which areas. You also need to understand the metrics of other related websites (or if you prefer call them competitors) to really give meaning to your own traffic measure in informing strategy.
More importantly, with many people getting their news from Google, facebook, twitter, linkedin, youtube among other popular websites, and not necessarily from “newspaper” websites, it is not enough to feel good that your website is the best newspaper website, or was ranked best based on interaction with its content directly from the website (as opposed to being popular on the social networks or search engine results for example).
See the top 20 websites in Uganda based on Alexa Ranking
1.Google google.com Enables users to search the Web, Usenet, and images.
2. Facebook facebook.com A social utility that connects people, to keep up with friends, upload photos, share links and … More
3. google.co.ug google.co.ug
4. anshikapackersmovers yahoo.com providing you the best possible solutions for all kind of relocation such as home relocation,
5. YouTube – Broadcast yourself youtube.com YouTube is a way to get your videos to the people who matter to you. Upload, tag and share
6. Blogger.com blogspot.com Free, automated weblog publishing tool that sends updates to a site
7. New Vision newvision.co.ug Government-owned daily newspaper offering independent daily news.
8. Windows Live live.com Search engine from Microsoft.
9. Daily Monitor monitor.co.ug Independent Uganda Newspaper – Truth Every Day.
10. Wikipedia wikipedia.org A free encyclopedia built collaboratively using wiki software.
11. BBC Online bbc.co.uk The BBC Homepage – Your gateway to BBC Online
12. test go.com
13 ESPN espn.go.com Sports news network. Includes broadcast schedule, game scores and results, and articles on college sports
14. Twitter twitter.com Social networking and microblogging service utilising instant messaging, SMS or a web interface.
15 Hipipo.com hipipo.com Pronunced as –hi pipo–) –A Friends Rendezvous is an online community that connects people