The battle of the techies in online social interaction is getting seriously underway. While the world still awaits what pundits have been terming as a Facebook killer in diaspora, online Search giants Google have launched a new social networking service under their Google+ project which some industry specialists say is aimed at wrestling the inline audience from social networking giant Facebook.

Google who are the online kings have been watching facebook grow in membership and traffic and there has been no doubt the social network is the hottest item on the internet- well especially given that they had launched their own facebook search, meaning the over 6million facebook users do not need to go out of facebook if they want to find out about (search) anything online.

While facebook’s efforts at search can be described as a scratch on Google’s rock service, Google+ will no doubt unsettle the social networking environment with their extra features of circles, sparks, hangouts, huddle and easy mobile uploading and browsing.

Not everyone has been happy about facebook. Apart from those who refuse to join because of privacy and nature of open profile interaction presented in facebook, some users have long been concerned about the latter, with many desisting from the social network because wherever they are logged in, they are open for disturbance from everyone who they have accepted as friend, even when they might want to concentrate on a few issues with particular friends.

Google+ is capitalizing on this inadequacy and presents different circles where a user can organize their friends or join the circles whom they can decide to be available to at anyone particular time.

In a statement, Google said the new service is currently available on invitation only will avail a better social networking platform where one shares what they want with the people they want.

“Not all relationships are created equal. So in life we share one thing with college buddies, another with parents, and almost nothing with our boss. The problem is that today’s online services turn friendship into fast food—wrapping everyone in “friend” paper—and sharing really suffers,” Google said in their notes explaining the new service.

Google+ also provides a newsfeed-style stream of online content based on users’ interests that can be shared and discussed among contacts. Google’s social network also includes a feature that enables people to engage in multi-person video chats.

Google+ includes a number of mobile-specific features that allow people to share their location and photographs with contacts while they are out and about, and ‘Huddle’ – a group messaging service designed to help groups of friends coordinate their movements.

The battle lines have been drawn between Google and facebook as can been seen from much of the write up about the new Google+ service, which keeps alluding to inadequacies of current social interaction websites.

Publishers will have the extra advantage of installing the Google+ icon to enable their content to be shared in search results. Given that Google is the dominant search engine, this is a real plus for publishers.

This to me is more than enough to unsettle facebook as the google+ puts more value into an online social interaction platform, and of course Google already has a number of other services from google documents, search, adsense, analytics, youtube, google videos, google affiliates. Not that facebook is leeping and will take this lying down, as they have shown in launching into search, as well as incorporating Microsoft documents and their comprehensive social networking services of groups, forums/topics, events, and excellent notifications systems.

Online content consumers and those seeking to further their interactions online will be happy at the new option availed by Google+ but some will no doubt be concerned that another clouding service has come in to confuse online users the more on what is really a good or better service for social interactions.

The online interactions network is already overcrowded with providers and offers all beckoning for attention that it is a nightmare for an ordinary user to tell which are genuinely more helpful for their particular needs or interests.